AI INCREASE REVENUE AND EFFICIENCY

AI is proving to be a major revenue driver for Amazon, significantly boosting conversion rates, advertising effectiveness, and logistics efficiency—key pillars of the consumption economy. Recent developments, including the expansion of grocery delivery to 2,300 cities and 30-minute delivery tests in Seattle and Philadelphia, signal accelerated same-day delivery capabilities. In Q2, Amazon’s revenue grew 13% overall, with advertising alone surging 23%. Notably, sessions using Amazon’s AI shopping assistant, Rufus, saw a 100% increase in conversion, demonstrating a clear, tangible link between AI adoption and revenue—particularly in targeted advertising. This positions Amazon as a multi-sector growth story heading into 2026, with AI at the core of its consumer and commerce strategy.

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