Denmark’s 𝑵𝒊𝒔𝒔𝒆 Craze: How a Tiny Folklore Figure Became Big Business

Denmark’s beloved 𝘯𝘪𝘴𝘴𝘦 has gone from a quiet folklore figure to a full-scale holiday industry.

In this episode of the How to Live in Denmark podcast, we take a fun look at the 455+ 𝘯𝘪𝘴𝘴𝘦 products I found while working at a Danish housewares shop this Christmas—everything from tiny shoes and tiny doors to bowls of risengrød.

We also explore how the clever little 𝘯𝘪𝘴𝘴𝘦 reflects Denmark’s own self-image: small, capable, and able to outwit the bigger players that surround it.

The iPhone and Cybertruck in the thumbnail? My own additions…because even a wealthy 𝘯𝘪𝘴𝘴𝘦 deserves modern gadgets. 😉

Listen to the full episode on your favorite podcast platform.

Glædelig jul! 🇩🇰✨