BFCM Amazon, Walmart, and TikTok 2025 Results and Amazon Lowers Seller Fees | Weekly Buzz 12/4/25

Black Friday & Cyber Monday results for Amazon, Walmart, and TikTok, plus the rise of livestream selling, and Amazon’s biggest seller fee cuts ever!
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We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Owns Black Friday
https://finance.yahoo.com/news/amazon-owns-black-friday-160933179.html

TikTok Shop had our Biggest BFCM Weekend Ever
https://newsroom.tiktok.com/tiktok-shop-had-our-biggest-bfcm-weekend-ever?lang=en

Walmart Reports Strong Black Friday And Cyber Monday Performance
https://www.nasdaq.com/articles/walmart-reports-strong-black-friday-and-cyber-monday-performance

Passkey verification for Seller Central sign-in is coming on December 2
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTExQV1VSOTY0TDZFNTlW

In this episode of the Weekly Buzz by Helium 10, Carrie covers:
00:55 - Amazon BFCM Results
04:13 - TikTok Shop BFCM Results
06:15 - Walmart BFCM
07:48 - Smart Complete (Strategy of the Week)
10:18 - New Lower Fees
11:35 - More Amazon Security

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.

Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.

Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.