The Bubble Club vs ARC Raiders

Eurogamer gave ARC Raiders 2/5 (40%) not because of the game, but because of how Embark built the game. The same site gave $400M flop Concord 3/5. ARC Raiders was then snubbed for GOTY at TGA despite 4 million copies sold and 700k peak players. Embark’s silence in response to the Bubble Club's attacks is a master class in PR and production priorities. As an ex-producer and former VP of WB Games Seattle studios, I break down how Embark is setting an example for the rest of the industry.