Marketing Done Right: Advertising by Bic

Daily Video 12/6/25

This is simply genius.

GENIUS!

(All caps.)

When I saw this at the gas station, I busted out laughing.

I was with my son, who asked me what was so funny, and because he’s eleven, I told him.

You have to be honest with your kids, because if you’re not, they’ll resent you later in life.

But seriously, how awesome is this?

It suggests everything, and says nothing, and those who know, know.

(Which should be pretty much everybody.)

The fact that Snoop Dog and Martha Stewart are friends makes it all the better.

99% of the time, I see an ad and think, “Why would I ever want to buy that?”

THIS got my attention.

Well done, Bic.

Well done.