EP736: George Rivera & Michael Santonato - How To Buy Your Time Back

“I just want to focus on what I love doing, what lights me up, what brings me joy.”

Buying back your time begins with understanding the true value of your hours. When you separate high-value strategic work from low-value administrative tasks, it becomes clear how much freedom can be reclaimed by eliminating, automating, or delegating what weighs you down. The core principle is simple: focus on the activities that move the needle, and build systems for everything else so time becomes an asset—not a burden.

George Rivera & Michael Santonato explore how real transformation happens when you stop being the hero of your business and start becoming its architect. George shows how documenting tasks, creating SOPs, and hiring smartly allows founders to spend more time in their genius. Michael shares how clearing administrative clutter elevates his ability to educate clients and close high-value opportunities. Together, they show that buying back your time is a mindset long before it becomes a system.

George is an entrepreneur with over $400M in career sales who now teaches founders how to reclaim their hours and reconnect with what matters most. Michael is a financial advisor and thought leader who helps people become financially indestructible. Both bring decades of mastery into a practical conversation for entrepreneurs ready to level up their time, income, and lifestyle.

Expert action steps:

Eliminate

Remove tasks that don’t genuinely matter. If a task doesn’t move the business forward or support your highest-value work, cut it completely.

Automate

Create systems or use tools that handle repetitive work for you. Anything predictable, rule-based, or formula-driven should run on autopilot instead of consuming your mental bandwidth.

Delegate

Hand off everything that someone else can do at a fraction of your value. Document the process, give clear instructions, and assign ownership so you never have to touch that task again.

Learn more & connect:

You can find more info about Geroge’s book Buy Back Time Formula at https://buybacktimeformula.com/.

Learn more about Michael as a financial coach and educator at https://michaelsantonato.com/.

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.