Building a Lifestyle Empire: The Blazy Susan Story

Go behind the scenes with Will, the founder of Blazy Susan, as he breaks down how a simple idea on a couch turned into a full-blown lifestyle brand recognized across the industry. From organizing messy coffee tables to creating rolling trays, pink papers, cones, wraps, merch, and ultra-thin rice papers—this is the story of innovation, grit, and passion for the culture.

In this episode, Will opens up about:
✨ How Blazy Susan started from nothing
✨ Turning a small idea into a global lifestyle brand
✨ Expanding into papers, cones, wraps, and merch
✨ Advocating for breast cancer awareness through their signature pink line
✨ The mindset that helped him overcome fear, doubt, and competition
✨ His message to anyone chasing a dream: “Don’t quit.”

Plus—his unexpected message to Elon Musk about sponsoring the Blazy Susan spaceship.

🎥 Recorded live at MJ BizCon
🔗 Check out Blazy Susan — link in the bio!

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