“GUM ON SHOE” Podcast, Are Your Prospects Truly Committed? Insights from Shad Tidler

In the latest episode of the "GUM ON SHOE" podcast, we sit down with Shad Tidler, a sales leadership coach at Lushin | Powered by Sandler.

While Shad is known for his diverse passions from triathlons to martial arts, as well as an active volunteer with the Leukemia and Lymphoma Society. This conversation zeroes in on his deep expertise in the sales game. Specifically, we dive into a critical, often overlooked aspect of the discovery phase: gauging commitment.

It’s not enough to just identify a problem. Shad explains why understanding if a prospect is truly committed to prioritizing a solution could be the difference between a closed deal and a wasted opportunity.

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