Amazon News Live: Share-of-Voice, EU Fee Cuts & The End of Commingling

Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape how we compete, spend, and stay compliant.

Let’s break it all down live at 12PM Eastern.

Amazon introduces reserve share of voice for branded search

https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/

Amazon Cuts Seller Fees in Europe Amid Shein & Temu Price War

https://www.reuters.com/business/retail-consumer/amazon-cuts-seller-fees-europe-shein-temu-price-war-2025-12-02/

Chinese Sellers Are Abandoning Mainland Registration

https://www.marketplacepulse.com/articles/chinese-sellers-are-abandoning-mainland-registration

Amazon to End FBA Commingling: What You Need to Know

https://amazonstoragepros.com/amazon-to-end-fba-commingling-what-you-need-to-know/

We’ll cover how these changes impact your margins, listing control, ad strategy, and the competitive landscape heading into 2026—plus the hidden implications Amazon isn’t spelling out in the announcement pages.