The Malign LinkedIn Evolution

This video presents a critical examination of LinkedIn and its influence on modern corporate culture. It traces the platform’s origins to co-founder Reid Hoffman’s early growth tactics, including large-scale address-book imports that rapidly expanded the user base by leveraging fear of missing out. The video outlines LinkedIn’s transformation from a simple professional directory into a corporate version of social platforms like Twitter and Instagram—where engagement hacks, humble-brag posts, and polished personal branding often overshadow genuine expertise and meaningful professional relationships. It also highlights how monetization features such as InMail and premium subscriptions profit from job-seekers’ frustration in a market filled with “ghost jobs” and repetitive, irrelevant applications. Ultimately, the video argues that LinkedIn’s design pressures individuals into endless self-promotion and performative corporate enthusiasm, raising the question of whether the platform supports professional growth—or exhausts it.

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