How to Test a Website Redesign with Split URL Testing (VWO Walkthrough)

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9 days ago
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Technology VWO Split URL Testing what is split URL testing how to run a split test A/B testing vs split testing test website redesign landing page A/B test VWO SmartStats Bayesian statistics testing cross domain testing heatmap integration

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https://affiliates.vwo.com/ypno1pcffccs

Learn how to test major website changes—like complete redesigns, new checkout flows, or different site themes—with VWO's Split URL Testing. This video is a complete guide on how to run a split test by directing traffic between two completely different URLs for the same page. We'll walk you through setting up the test, from defining your original and variation URLs to configuring advanced audience targeting and scheduling. Discover how to use VWO’s powerful SmartStats (powered by Bayesian statistics) to analyze results, get reliable conversion rate ranges, and identify winning variations faster. See how integrated heatmaps and visitor recordings provide behavioral insights, and learn best practices for cross-domain and cross-device testing. Whether you're a marketer, designer, or product manager, this tutorial will show you how to validate big ideas with confidence and data.

#SplitURLTesting #VWO #ABTesting #WebsiteRedesign #ConversionRateOptimization #LandingPageTest #CRO #DigitalMarketing #DataDriven #Experimentation #BayesianStatistics #UXTesting

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