Cigar Makers Are Failing – Why Good Cigars Aren’t Enough Anymore [EXTENDED VERSION]

A lot of cigar makers are struggling right now — and it’s not because their cigars are bad. In fact, some of them are making excellent cigars. The real problem is that good cigars aren’t enough anymore.

In this video, I break down why building loyalty in today’s cigar world has become so difficult. There are more brands, more blends, and more options than ever before, and today’s aficionado is smarter and more selective. A great cigar might earn a try, but without a deeper connection, there’s often no reason to come back for a second box.

The brands that are winning understand this. They’re present at events, active on social media, showing up on podcasts, answering messages, and letting people actually get to know who they are. That experience — not just the cigar — is what turns curiosity into loyalty.

If you’ve ever wondered why some cigar makers seem to thrive while others fade away, this conversation lays it out clearly.

Drop your thoughts in the comments.