Do your customers receive answers to why they are experiencing transactional hiccups? OMOQ #121

Why? Why? Why? In my 35 years of doing business, whenever there are problems, customers always want to know why. However, so many vendors get a failing grade when it comes to answering this simple question. If you want to make customers really happy, start telling them why there are issues with their orders…don’t just tell them there are issues. The main question on their mind is why. When will you start providing answers to the most prevalent question in business?