Why Teams Build the Wrong Features (User Stories Explained)

Why do Scrum teams keep building features nobody actually asked for?

Most product failures are not caused by bad developers or weak technology, but by unclear requirements and poor communication.

In this video, you will learn why teams build the wrong features and how User Stories in Scrum prevent misunderstandings between stakeholders, developers, and product owners.

We break down the three critical questions every User Story must answer:

✅ WHO is this feature really for? (specific users, not “everyone”)

✅ WHAT are they trying to accomplish? (the real goal, not just clicks)

✅ WHY does this matter to them? (the value behind the request)

When these questions are ignored, teams build generic features like “add a login.”
When they are answered properly, User Stories become clear, testable, and aligned with real user needs.

This approach helps Agile and Scrum teams:

1. Reduce rework and missed expectations
2. Eliminate “that’s not what I meant” conversations
3. Align stakeholders, developers, and testers
4. Deliver features that actually solve user problems

If you work with Scrum, Agile, product development, software testing, or requirements gathering, this video will change how you think about User Stories.

Learn the complete User Story system

If you want to master User Stories and keep your entire team aligned, check out my User Story Mastery course:

👉 https://www.whatisscrum.org/usm/

The course shows you how to:

- Write clear, effective User Stories
- Ask the right questions before development starts
- Avoid assumptions that lead to wasted effort
- Improve collaboration across the whole Scrum team

This video is part of a User Stories Explained series designed to help teams communicate better and deliver the right features - every time.

#userstories
#scrum
#agile
#productowner
#softwaredevelopment
#agileteams