Canada’s $220 Billion Ocean Bet: Can We Innovate Past Climate Collapse?

We've officially crossed the first climate tipping point. But what if the solution lies in a $220 billion bet on Canada's oceans? Kendra Macdonald, CEO of Canada's Ocean Supercluster, reveals the plan.

In this episode, Kendra Macdonald discusses the immense risks our oceans face after the world's coral reefs have entered an almost irreversible die-off. She explains how Canada, with the world's longest coastline, is uniquely positioned to lead the "blue economy" and how her organization is investing hundreds of millions into the technology—from AI and drones to autonomous vessels—that could solve our biggest climate challenges while creating a $220 billion industry. We also get into the tough questions: Is this goal realistic? Is it greenwashing? And is technology inadvertently accelerating the exploitation of sensitive regions like the Arctic?

Learn more about the Ocean Supercluster: https://oceansupercluster.ca/
Connect with Kendra Macdonald on LinkedIn: https://www.linkedin.com/in/kendra-macdonald-40b574/

**CHAPTERS:**
00:00 - The Climate Tipping Point is Here
01:46 - Is Climate Change an Existential Threat?
05:47 - Why a Top Deloitte Exec Bet Her Career on the Ocean
09:42 - The #1 Challenge: Canada's Ocean Awareness Problem
12:19 - The $220 Billion Bet: What is Ambition 2035?
15:13 - Is the $220B Goal Realistic or Just Marketing?
18:01 - Greenwashing or Sustainable Growth?
21:12 - The "Digital Ocean": Drones, AI, and Autonomous Vessels
25:30 - The Arctic Dilemma: Is Technology Accelerating Exploitation?
29:14 - A National or Atlantic Supercluster?
32:00 - The Leadership Challenge: Champion vs. Critic
36:10 - How Do You Define Failure?
39:01 - How a Kid from Saskatchewan Can Join the Blue Economy
42:15 - What Gives You Evidence-Based Hope?

#CanadianBusiness #ClimateChange #Innovation #BlueEconomy #TheWeirdCanadian