SEO is DEAD… Do GEO Instead!

SEO isn’t disappearing overnight, but the old way of doing it is quickly

losing relevance. Search has shifted from clicks and rankings to AI

generated answers, where visibility matters more than traffic.

This breakdown explains why traditional SEO no longer works on its own,

how generative engine optimization GEO has replaced it, and what it

takes to get your brand cited inside AI responses from tools like

ChatGPT, Gemini, and Copilot.