No longer a ‘conspiracy theory'

Online retailers are accessing your data and then adjusting prices for items based on that data

Airlines are being caught adjusting prices based on data too

“This holiday season, you and your neighbor could be shopping for the exact same item and pay different prices — surveillance pricing is and how your personal data plays a role.

You may be shopping for gifts from the comfort of your couch, but stores can still see who you are.

Most of these companies are charging you a different price based on some data they have about you. It could be your location, it could be your proximity to the store, it could be your shopping history, knowing that you bought a product previously and are willing pay for it again.”

“Consumer watchdog president Jamie Court says surveillance pricing is nearly impossible to avoid — Court says his organization has evidence all the major retailers use personal algorithms to nudge a price up or down, targeting data from your Amazon cart, Uber rides, or even the brand of laptop you're using to shop”

“For those traveling for the holidays. Airlines will charge you a different price depending upon how many times you go to the website.

“Currently, there is no federal regulation for companies that use surveillance pricing. We reached out to the FTC”