The dreaded "R" word !

Why is repentance such a dirty word among modern Christians?
Or ANYONE for that matter?? It strikes me as really weird, ‘strange’,
when I talk to Christians about repentance - and then they respond by saying
that, ‘they’ have no need of repentance.. "oh really..? Excuse 'me' Mr. and Mrs. Sinless ! Biblical repentance is about transformation, not shame.
Let's explore this topic !!