Why 90% of People Quit Fitness (and What Actually Works) with Dr. John Jaquish

In business and in fitness, people quit when effort doesn’t turn into results.

In this Liberty Spenders episode, Kurt and Kristen sit down with someone who has been successful in both: Dr. John Jaquish.

As a biomedical engineer, inventor of OsteoStrong and X3, and Wall Street Journal bestselling author, he unpacks why exercise and traditional fitness fail most people…and what actually drives strength, muscle growth, longevity, and performance.

His fitness insights alone might shake up how you think about your routine, but this conversation goes far beyond the gym. Dr. Jaquish breaks down some of his business principles–from how relentless testing and refusing industry norms led to breakthrough products and raving fans, to the dangers of globalism and the importance of American manufacturing.

One major parallel becomes apparent: most businesses fail for the same reason most fitness programs do–focusing on activity instead of results.

Whether you’re trying to transform your business or your health (or both), the principle is the same. Results come from systems that actually work.

0:00 Intro
2:08 Meet Dr. John Jaquish
3:41 Why 90% Quit Fitness
8:51 How Weightlifting Fails Most People
13:01 Stop Mixing Up Your Exercises
15:56 Solving Bone Density and Osteoporosis
22:53 From OsteoStrong to X3
27:06 Why Variable Resistance Works
32:47 Muscle Mass Fat Loss and Longevity
38:40 Why Manufacturing in America Matters
40:58 Key Lessons for choosing the Right Vendor
58:55 Lightning Round
1:13:22 How to Connect

Resources Mentioned:
X3 System
https://www.jaquishbiomedical.com/ 

OsteoStrong
https://www.osteostrong.me/ 

Dr. John Jaquish’s Book:
Weightlifting Is a Waste of Time
https://www.amazon.com/Weight-Lifting-Waste-Time-Cardio/dp/154450893X

Jaquish Biomedical YouTube Channel
https://www.youtube.com/c/JaquishBiomedical 

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Liberty Spenders™ Podcast
Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.