Affiliate Programme Secrets: How to Choose the Right iGaming Partners

Choosing the right affiliate programme is one of the most important — and most underestimated — decisions in iGaming affiliate marketing.

Many beginners focus on headline commission percentages without fully understanding how affiliate programmes actually operate, how terms can change over time, and why some partnerships quietly underperform despite sending traffic. Poor programme selection is one of the fastest ways to waste effort, lose leverage, and stall long-term growth.

In this short video, I explain what affiliates should really look for when choosing iGaming affiliate programmes, including transparency, commercial alignment, reporting clarity, payment reliability, and how operator incentives affect long-term earnings. This isn’t about finding “secret deals” — it’s about understanding how the system works so you can make informed decisions.

Many affiliates learn these lessons the hard way, after months of sending traffic into programmes that looked attractive on paper but failed to deliver sustainable returns. Understanding operator economics, NGR structures, and programme behaviour is essential if you want to build something durable rather than speculative.

This video also touches on why spreading traffic across too many programmes too early often reduces negotiating power and increases risk. In most cases, fewer well-understood partnerships outperform a long list of unvetted offers.

This clip is designed to introduce the thinking behind smarter programme selection and is best understood alongside the full breakdown linked below, which goes deeper into how affiliates should evaluate and choose partners properly.

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🔗 Watch the full video on choosing iGaming affiliate programmes here:
https://youtu.be/IBl2o5xjo0U

👉 If you’re new to iGaming affiliate marketing, watching the full video before committing to affiliate partnerships will help you avoid unreliable programmes and costly long-term mistakes.

I also run a dedicated iGaming marketing agency working with operators and affiliates across regulated markets, focusing on sustainable partnerships, transparency, and long-term commercial alignment.

My iGaming marketing agency:
https://casinomarketing.shop