Why Copying Trump Keeps Backfiring

Chuck Rocha (political consultant, Democratic strategist, and President & Founder, Solidarity Strategies) joins Chris Cuomo to break down what Democrats are getting wrong heading into the midterms and why “fighting harder” is not the same as winning. Rocha explains how campaigns are being distorted by incentive structures that reward outrage, viral conflict, and online validation over persuasion and coalition-building.

Cuomo and Rocha dig into what actually moves voters outside the algorithm, why working-class support is harder to hold than party leaders want to admit, and how Democrats can sell a governing agenda without mimicking Trump-style politics. They also talk through what messages cut across identity and ideology, why authenticity beats performance, and what a real winning strategy looks like when the electorate is exhausted and distrust is the default.

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