Integrating Marketing and Thechnology

In this episode, Greg Forzani and Dennis Taekema engage with Sutej Batth from Autograf Digital to discuss the intersection of technology and small business. They explore the challenges small businesses face in leveraging technology effectively, the importance of understanding financials, and the need for customized solutions. Sutej shares insights on building loyalty programs, the significance of mentorship, and the journey of setting ambitious business goals. The conversation emphasizes the importance of clarity in business strategy and the shift from chasing revenue to sustainable growth.

Takeaways
- Autograf Digital helps small businesses bridge the tech gap.
- Many business owners struggle to use technology effectively.
- Integrating marketing and technology is crucial for success.
- Loyalty programs are evolving with technology.
- Understanding financials is key to business growth.
- Custom solutions are necessary for unique business needs.
- Mentorship can significantly impact business direction.
- Setting ambitious goals can drive business success.
- Clarity in strategy helps avoid overwhelm.
- Sustainable growth is more important than revenue growth.

Chapters

00:00 Introduction to Autograf Digital and Sutej Batth
02:54 Bridging the Tech Gap for Small Businesses
05:18 The Challenge of Software Overwhelm
08:13 Custom Solutions vs. Off-the-Shelf Software
10:32 Integrating Marketing and Technology
12:59 The Evolution of Loyalty Programs
16:09 Defining Business Offerings and Positioning
18:43 Building Blocks for Business Growth
24:34 Building a Sustainable Business Model
26:53 Understanding Customer Journeys
27:48 Gaining Confidence Through Clarity
28:36 The Importance of Financial Awareness
30:39 Focusing on the Right Opportunities
32:08 The Value of Seeking Help Early
34:07 Overcoming Entrepreneurial Hurdles
35:27 Understanding Operational Numbers
37:41 Pricing Strategies and Value Proposition
42:09 Collaboration Over Competition
45:47 Learning from Past Mistakes
49:00 The Journey of Growth
50:05 Building a Strong Foundation
51:29 The Importance of Clarity in Goals
53:46 Documenting Your Business Structure
54:26 Ambition and Confidence in Entrepreneurship
56:23 Working Backwards to Achieve Goals

Hosts are Greg Forzani and Dennis Taekema.

Our guest is Sutej Batth, Owner and Creative Director of Autograf Digital www.autograf.ca and www.autoreward.ca

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