$25,000,000 Mission to Help Veterans: STARTS NOW

Heartwarming $25 Million Mission Launch: Black Rifle Coffee Company and Born Primitive Unite to Wipe Out Veteran Medical Debt – Emotional Debt Forgiveness Surprise for Army Veteran and Gold Star Family

Powerful Veterans Day campaign video from Black Rifle Coffee Company announcing an ambitious goal to eliminate $25 million in veteran medical debt through 100% profit donations from purchases made November 7th to 11th in partnership with Born Primitive and ForgiveCo.

This inspiring initiative highlights the crushing burden of medical debt on service members and their families, often stemming from service-related injuries, accidents, and ongoing treatments outside VA coverage. Debt relief provides life-changing freedom, reducing stress that can lead to severe mental health struggles.

Emotional centerpiece features Army veteran Mar Flanigan Collins (2001-2005 service), who suffered a devastating rollover accident resulting in facial crushing injuries, 17 metal plates, nerve damage, and years of reconstruction surgeries – accumulating over $341,000 in medical bills described as heavier than any mortgage.

In a touching surprise moment, company representatives honor her sacrifice and that of her late husband (a fallen service member making her a Gold Star wife), fully forgiving her entire debt load. Raw reactions capture overwhelming relief, tears of gratitude, and discussions on post-military challenges like constant strength requirements and lingering anxiety from financial burdens.

Building on previous efforts that already cleared $5 million in debt, this mission aims to help thousands more veterans and families by Christmas, offering a true hand up through community support and teamwork extending beyond service.

Uplifting real-story showcase of pro-veteran companies giving back massively to military community, first responders, and those who sacrificed for freedom – proving unwavering commitment to those who served.

Must-watch for patriotic Americans, military supporters, veteran advocates, coffee enthusiasts, and anyone inspired by debt relief miracles, Gold Star family tributes, and massive charity drives making real impact.

#VeteranSupport #MedicalDebtRelief #BlackRifleCoffee #VeteransDayMission #ArmyVeteran #GoldStarFamily #DebtForgiveness #VeteranCharity #BRCCMission #ForgiveCo #MilitaryFamily #VeteranRelief #PatrioticGiving #ServiceSacrifice #VeteranDebtFree