#486 - HUGE Amazon Reviews Change! | Weekly Buzz 1/9/26

Amazon just changed how reviews work, dropped new discounted MCF pricing, and AI shopping tools are creating serious tension for brands. These and more buzzing news on this week's episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon changes to review sharing across product variations starting Feb 12
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzQzV0JEN0RBN1pQNFFR

Multi-Channel Fulfillment 2026 Preferred Pricing
https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT

Helium 10’s exclusive automatic keyword harvesting lets sellers set-and-forget rules to surface competitor and own-product keywords, saving hours of manual research.

Amazon’s AI shopping tool sparks backlash from online retailers that didn’t want websites scraped
https://www.cnbc.com/2026/01/06/amazons-ai-shopping-tool-sparks-backlash-from-some-online-retailers.html

Walmart Opens Up Ads in Gen AI Shopping Agent Sparky
https://www.adweek.com/commerce/walmart-opens-up-ads-in-gen-ai-shopping-agent-sparky/

For our New Feature Alert, Helium 10 combines Cerebro and Magnet into a single, upgraded Cerebro, allowing sellers to run ASIN- and keyword-based research with flexible seed ASIN controls in one place.

Track Amazon Business customer patterns with new metrics
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVEg1NVVVOUpNNjY2RllD

In episode 486 of the AM/PM Podcast and Weekly Buzz, Shivali discusses:
00:00 - Introduction
00:37 - Reviews Get Decoupled
05:05 - MCF Gets Cheaper
07:39 - Automate Keyword Harvesting
12:56 - AI Shopping Backlash
15:48 - Walmart Opens AI Ads
17:21 - Cerebro Update
20:46 - Track New B2B Metrics

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Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

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Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
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