This Volvo ad was too dark for TV

Remember when Volvo created one of the darkest ads ever and somehow made it brilliant? In this 2016 spec commercial, a small British village experiences strange accidents daily, following an alphabetical pattern of absurd deaths. But here's the twist: when it reaches the letter G, Volvo's autonomous emergency braking system breaks the pattern and saves a life. No car features, no fancy showroom shots, just a haunting reminder of why safety matters. This is how you make people think without shouting. Watch how creativity and technology come together to create an unforgettable message about life on the road.

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