Creating an Optimized Amazon Listing | Helium 10 | Scale Stories Episode 1

In this episode, Bradley Sutton and Leo Sgovio take a moment to zoom out on Natalie’s launch journey so far, then guide her into the next stage: building a strong Amazon listing. They touch on everything that led up to this point, from early differentiation ideas to sourcing and logistics, before shifting into how to shape keyword strategy, customer-focused messaging, and a listing structure that actually converts.

They walk through the essentials of crafting titles, bullets, backend details, and overall copy that speaks to both the algorithm and real shoppers. With keyword research in place and a clear plan for messaging, Natalie is ready for the next phase: bringing the listing to life with images, video, and A+ content.