Spain Approves Bill to Regulate AI Deepfakes

Spain has taken a major step toward protecting digital privacy and personal identity by approving a new bill designed to regulate artificial intelligence–generated deepfakes.

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The legislation aims to curb the growing misuse of AI tools capable of creating realistic but fake images, videos, and voice recordings of real people without their consent. As deepfake technology becomes more accessible and convincing, Spanish lawmakers are responding to rising concerns over online deception, reputational harm, and non-consensual digital exploitation.

Under the proposed law, the use of a person’s image, voice, or likeness through AI without explicit permission will be classified as a violation of personal rights, including dignity, honor, and privacy. The bill establishes stricter consent rules, setting 16 as the minimum age for legally authorizing image use. It also restricts the reuse of photos or recordings from social media platforms for AI-generated content unless clear consent is obtained. These measures aim to close legal gaps that previously allowed unauthorized digital manipulation to spread unchecked.

The Spanish government has emphasized that simply posting content online does not grant unlimited rights for others to reuse or transform it through artificial intelligence. Officials say the law is essential to combat the rise of harmful deepfake content, including fake political videos, fraudulent identity scams, and non-consensual sexualized imagery that disproportionately targets women and minors. By introducing legal accountability, Spain hopes to discourage malicious actors from exploiting AI technology for personal or financial gain.

While the law is strict on harmful usage, it also preserves freedom of expression. Exceptions are included for satire, parody, or clearly labeled AI-generated content involving public figures, provided there is no intent to deceive or harm. This balance seeks to protect creative and journalistic expression while ensuring personal rights remain secure in the digital age.

The bill forms part of Spain’s broader digital democracy and technology governance strategy, aligning with wider European efforts to establish ethical and legal frameworks for artificial intelligence. It must still pass parliamentary review before becoming enforceable law, but its approval marks a significant milestone in global AI regulation.

As AI continues to advance at rapid speed, Spain’s move signals a shift toward stronger digital rights protections in an era where reality and artificial creation increasingly blur. The legislation sends a clear message that technological innovation must not come at the expense of personal consent, privacy, and human dignity. Spain’s approach may soon serve as a model for other nations seeking to confront the deepfake challenge responsibly and decisively.

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