What Makes Something Valuable? (Part Two)

With gold and silver skyrocketing, and natural diamond prices plummeting, a question arises: What makes something valuable? In Part Two, we tell the story of how De Beers, the multinational diamond company, used Hollywood to create one of the most successful marketing campaigns in history. Along the way, we hear from precious-metals expert Kevin DeMeritt, founder of Lear Capital. Diamonds might be a girl's best friend, but that desire was carefully and methodically manufactured. Presented by The Licorice Guy.

What Makes Something Valuable? (Finale) airs Friday, January 16th, 2026.

Visit https://RedPilledAmerica.com

Listen to our audio documentary podcast at iHeartRadio or wherever you listen to podcasts:
https://www.iheart.com/podcast/51-red-pilled-america-30021205

Visit us at X: https://x.com/RedPilled_USA
Follow Adryana's fashion blog at: https://www.instagram.com/adryana_jade/