Brandon Lehman on Media's New Direction

Tired of being talked down to by cable news panels who can’t find your town on a map? In this episode, Steve Barrett sits down with rising YouTube creator Brandon Lehman to break down why trust in mainstream media has collapsed — and why independent creators are filling the void. From algorithm-driven outrage to corporate talking points disguised as journalism, this conversation explains exactly why audiences are tuning out legacy media and tuning in elsewhere.

Brandon shares how growing up in the Midwest, traveling through developing countries, and building businesses shaped his common-sense, non-activist approach to political commentary. The result? A rapidly growing audience that values authenticity over ideology and conversation over rage clicks. Along the way, they tackle Gen Z media habits, YouTube vs. television, why online vitriol doesn’t match real life, and how creators like Nick Shirley and Brandon represent a new kind of journalism.

If you want to understand where media is headed, why trust is gone, and how independent voices are reshaping public discourse, this episode delivers clarity, perspective, and a few laughs along the way.

Media Schmedia | EP 83

Brandon Lehman, media trust, mainstream media collapse, independent journalism, YouTube politics, alternative media, media bias, Gen Z news consumption, democratization of media, political commentary podcast, legacy media decline, YouTubers replacing journalists, common sense politics, media credibility, future of journalism

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