Analog January: Scam, Trend, or Real Reset?

Gen Z says they’re done being owned by the algorithm, cutting screen time, ditching doom scrolling, and going back to journals, film, and real‑world life. But is this just another aesthetic for clicks, or the start of a real rebellion against the attention economy, propaganda cycles, and political manipulation that live inside our phones?

In this episode, Rebel Lawson breaks down:

Why “dopamine detox” is mostly bad science – but digital overload is very real.
​- What psychologists and brain researchers actually see when people cut screen time for weeks.
How an analog shift could hit ads, Big Tech, elections, and the new AI industry where it hurts most.
What Twitch, Kick, and streaming burnout reveal about where Gen Z attention is really going.
​- Whether a generation raised on screens can truly unplug, or if this all collapses like every other hashtag “reset.”
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If Analogue January holds, this isn’t just less screen time — it’s a potential hard reset on how power, profit, and politics get into our heads. Watch till the end if you want the unfiltered version, not the motivational poster.