Data surprise from the Amazon Search Query Performance report. #amazonseller

Data surprise from the Amazon Search Query Performance report.

In this clip, Neil walks through why search volume is down year over year, yet median prices are actually dropping, not rising like most sellers expected.

You’ll see how SQP data from January to December reveals lower search volume and overall traffic, how consumer sentiment, tariffs, and uncertainty are pushing shoppers off Amazon, and how lower traffic is triggering aggressive price competition and price compression instead of price inflation.

If you sell on Amazon and rely on search traffic to drive your business, this data point is a critical warning sign and an opportunity to rethink your pricing, positioning, and profitability strategy on the marketplace.