There's a big difference between a good performance and meaningful content

Have you ever watched a video that was technically perfect—great lighting, clear audio, following every trend—but it still felt... empty?
There is a hollow feeling we all recognize: the "robotic" TikTok dance, the creator jumping on a trend they don't care about, or the streamer who clearly checked out hours ago. They are performing, but they aren't connecting.
In this first video of the "Rethinking Influence" series, we look at what musicians can teach us about digital ministry and content creation. A great musician doesn't just hit the right notes; they share a piece of themselves.

0:00 Intro
0:25 The Power of Music
1:13 Performance vs. Connection
1:22 Defining "Performance"
1:50 Defining "Connection"
2:14 The "Hollow" Creator
3:40 Conclusion

Shoutout to SnackGirl for playing the role of “Roadie”!

Resources & Links
📘 READ THE BOOK
The Art of Digital Influence My guide for creators who want to do something more with their content than merely "grow." https://xtianninja.com/shop/

🔴 CATCH THE STREAM
I multistream here on YouTube, and also on Twitch, X, and (usually) TikTok! Come hang out and ask questions live.
Twitch: https://www.twitch.tv/xtianninja
X: https://x.com/xtianninja
TikTok: https://www.tiktok.com/@xtianninja

📱 STAY CONNECTED
Website: https://xtianninja.com
Twitter/X: https://x.com/xtianninja

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