Why This Flannel Keeps Winning... Year After Year | with Brad Hoos

Steve welcomes Brad Hoos, founder of Musk Ox, to talk about why Musk Ox flannels are built to handle real Midwest cold. Brad shares that 2025 was the brand’s biggest year ever, up 25%, thanks in large part to Gruber Nation, and that Musk Ox was named Best Overall Flannel of 2026 by GearJunkie for the fourth straight year. They also highlight Musk Ox’s commitment to conservation, with over $100,000 donated to the Alaska Wildlife Conservation Center.

Visit gomuskox.com/gruber and use code GRUBER for $15 off.