Amazon Listing Optimization to Rank Higher | Helium 10 | Scale Stories Ep 10

In this episode, Bradley Sutton guides Dean from Essential Candy through a deep dive on optimizing Amazon listings for stronger search visibility and more compelling customer appeal. They break down how to analyze competitor data, brand analytics, and keyword performance, and then turn those insights into a clear strategy that boosts both ranking and conversions.

You’ll learn how to strike the right balance between writing for Amazon’s algorithm and real shoppers, why phrase order and keyword placement matter, and how tapping into customer language builds trust and drives clicks. They also cover how to clean up keyword lists, avoid risky terms, and leverage AI tools to refine copy while staying fully compliant. By the end, you’ll know exactly how to structure your listings to rank higher, attract the right buyers, and scale your brand across multiple products.