1 day ago

Amazon sales do not only come from Amazon ads.
Some brands send traffic from social platforms and track every sale back to Amazon listings.
This video shows how Meta ads connect to Amazon and reveal which clicks turn into orders.

Meta ads can drive off-Amazon traffic directly to Amazon product pages while tracking clicks and sales through Amazon attribution.
The video walks through campaign setup, attribution tags, traffic ads, and how results appear inside Seller Central.
It also explains how the Brand Referral Bonus lowers Amazon referral fees when outside traffic converts.

Get help setting up off-Amazon traffic for Amazon the right way? Book a call with us: https://bit.ly/4jMZtxu

#MyAmazonGuy #AmazonAdvertising #AmazonAttribution #MetaAds #AmazonSellers

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Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

Timestamps:
00:00 – Why brands need traffic outside Amazon
01:12 – Brand referral bonus explained
02:35 – Creating Amazon attribution links
03:46 – How Meta ads differ from Amazon ads
05:00 – Choosing traffic campaigns in Meta
06:29 – Budget setup and daily spend rules
07:50 – When to use testing and creative changes
08:55 – Picking click goals vs impressions
10:16 – Location rules and country targeting
11:18 – Attribution models and link clicks
12:31 – Dynamic creative and asset mixing
14:18 – Audience setup using Amazon data
16:25 – Using brand analytics for age targeting
17:30 – Placement choices and audience network
18:25 – Uploading and setting up the ad
20:50 – Writing ad text and headlines
21:55 – Adding attribution tags correctly
23:33 – Learning phase and early results
24:53 – Reading Amazon attribution reports
26:01 – Getting UGC content and next steps