11 THE TRUTH ABOUT Kanye West, Individuality & Attention

• Kanye is an awesome marketer
• It's tough to capture attention nowadays
• Running for president was a marketing ploy for this upcoming release
• Even George Washington said "Don't do political parties"
• Everyone is an individual - stop lumping people into groups
• Groups are passe - we are groups of one
• Our attention is our most valuable resource
• This is why Google, Facebook, etc are dangerous
• You need to go beyond these portals to get to the TRUTH