58 THE TRUTH: Are You Plussing or Minusing?

• If you aren't familiar with PLUSSING, it adds to ideas instead of subtracts
• A key to the virality of stories is you
• If you only share crappy, pessimistic stories then that's what will go viral
• In these politically charged times, it would be great if you didn't just "gut-share" every bit of data that outrages you