You need to cultivate attention, Inspire people with sustainable content.

How to create a simple call to action CTA button, 80% of the market is vulnerable, advertise in a way to make them be confident that after buying they will not be exposed.
Inspire people with sustainable content.
Amplify your product / service by showing them the need on the market and the real opportunity that lays within their purchase.
1) How to sell online – understand their needs and why/what people are buying.
2) Don’t use your website home page just to sell your product / services!
3) Testing, create more versions with different consumers landing pages.
4) CTA – The simple the better, don’t overflood the page, be simple and to the subject.