You will own nothing and be happy - SERVITIZATION: the business model behind this Great Reset Goal

Servitization is moving in by stealth. You can already rent your wardrobe. Already might have difficulty affording things or buying things because stores are closing down.
In 1992, the middle class was described as being wasteful with energy like air conditioning...so it's no wonder that decades later, that is the example they provide on their website. These are NOT coincidences.

It's also not a coincidence that they are predicting a two tier society with discontents.