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During this pandemic, 95% of companies have increased their digital marketing efforts. This is because so many people (consumers) were stuck to their screens during the lockdowns. This turned out to be a good move on their part and prepares them for 2021. Digital marketing has been greatly beneficial to both businesses and their consumers. More than 75% of executives said the move to a digital sales and marketing process has had a positive impact on business. Greater than 85% reported it had a positive effect on customer satisfaction as well.
The digital marketing world is developing a heightened focus on personalization and customer-centricity Today’s consumers are part of the technology-driven generation or “Impulse Generation” as described by Boston Digital (https://www.bostondigital.com/insights/impulse-generation). It is important to realize that every age group has been reprogrammed by the internet and mobile to behave in the same way. This tech savvy group expects fast decision making, constant connectedness, have high expectations and short attention spans. They do not just prefer personalization, it is expected. Their standards are high when it comes to content and design as well. Digital marketing accommodates those expectations easier than ever by using AI, marketing automation, and the capability to change your marketing plan easily with only a few clicks.
Respondents also reported that remote work was the top change that they anticipated to be permanent, echoing the overall trend toward a highly digitized. The second change anticipated to be permanent is increased digital marketing. With experts predicting that this new digital reality is here to stay and tech companies seeing clear benefits from their reworked marketing strategies, it makes sense that 96% of execs plan to invest in marketing in 2021, with 50% investing in digital marketing and 61% putting resources toward social media. If all goes as expected, the positive impact that digital had on both businesses and customers will likely continue, making future investments in digital marketing a no-brainer.
We will help you navigate the changing landscape of digital marketing. Please call, text, email, DM or visit our website today at: www.fireforeffectffe.com We will help you make your digital marketing soar!
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