What Makes a Brand Valuable?

What Makes a Brand Valuable?

There are 3 requirements. First of all, the brand needs to be memorable. People need to be able to remember what your brand is. How it looks like, what it means, how it sounds... And it doesn’t have to be the most masterful piece of art for it to be a good brand. All it has to be is memorable.
The second requirement is that a brand needs to be connected to a successful business. If you have the best brand in the world, but you are selling things that nobody wants to buy from you, you don’t have a valuable brand.
And third, it needs to be well protected. If you have a good brand, it is connected to a successful business, but you’re allowing your competition to use your brand right and left to compete with you, there is very little value to the brand.
So it needs to be memorable, needs to be connected to good business, and it needs to be well protected.
Jack Welch, the former CEO of GE, famously said: If you don’t have a competitive advantage, don't compete. I always add to that, if you don’t protect your competitive advantage, you don’t have a competitive advantage.
So make sure that you build a great brand and that you protect it.

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Trademark Factory® offers the easiest way to trademark your brand with a guaranteed result for a guaranteed budget. Trademark Factory® was founded by Andrei Mincov in 2013 and has served thousands of entrepreneurs and small business owners. Among them, Dan Lok's HIGH TICKET CLOSER®, Sandra Yancey's EWOMEN NETWORK®, Jared Falk's DRUMEO®, Terry Whin-Yates's MR. LOCKSMITH®, Craig Duswalt's ROCK YOUR LIFE®, Matt Astifan's WEB FRIENDLY®, Leo Redavid's REDAVID®, and many-many others.

This video is about: What Makes a Brand Valuable?
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https://youtu.be/z4IhlHVk9Eg