Adidas - One, Two, THREE Stripes, You're OUT!

Adidas - One, Two, THREE Stripes, You're OUT!

Adidas attempted to establish a trademark for “three parallel equidistant stripes of equal width applied to the product in whichever direction.”

Lots of athletic brands have struggled to make themselves stand out in an oversaturated marketplace, and one of the most surefire ways to do so is to have a trademark. Adidas used their “three equidistant stripes of equal width” to stand out, but what happens when that no longer is their defining factor? How will Adidas justify their luxury price points, and how will customers distinguish their products from products of another company?

Andrei Mincov (the founder of Trademark Factory®) discusses when a generic trademark is too generic, and how big brands protect and distinguish themselves to stay at the top of the pack.

Original Article Link: http://snip.ly/fx5jvs

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Trademark Factory® offers the easiest way to trademark your brand with a guaranteed result for a guaranteed budget. Trademark Factory® was founded by Andrei Mincov in 2013 and has served thousands of entrepreneurs and small business owners. Among them, Dan Lok's HIGH TICKET CLOSER®, Sandra Yancey's EWOMEN NETWORK®, Jared Falk's DRUMEO®, Terry Whin-Yates's MR. LOCKSMITH®, Craig Duswalt's ROCK YOUR LIFE®, Matt Astifan's WEB FRIENDLY®, Leo Redavid's REDAVID®, and many-many others.

This video is about: Adidas - One, Two, THREE Stripes, You're OUT!
https://youtu.be/159FZqrWbJo
https://youtu.be/159FZqrWbJo