What Happens When Two Companies Claim the Same Name

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What happens when two brands claim the same name? A whole lot of mess, that’s what!

Andrei Mincov (the founder of Trademark Factory®) talks about two companies battling it out for the name EXP (eXp.)

In this scenario, who do you think is making the bigger mistake? Before you decide, consider this:

1. The boutique commercial real estate firm EXP operated for 10 years (since 2009) without filing a trademark despite fully committing to the branding of EXP. Should they have filed sooner?
2. The virtual brokerage eXp Realty reached out to EXP, proving that they were aware their brand was similar enough to EXP to potentially cause a problem. Should eXp have reached out, or should they just have filed a trademark and carried on?

You can check out the original article here to decide for yourself who’s in the right: http://snip.ly/fm36pd

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