WOLZ_AC_3_90107

WOLZ is an 80KW warm FM signal on the gulf of south Florida, in Ft Myers. This is a mostly-retirement community, combined with the luxury home buyers in Naples, so the climate was different. So was the format: a true Oldies library, presented in a crush-and-roll style, a'la Boss Radio. Keep the music rolling, keep things light and fun. The audience has had a lifetime of serious, so don't beat them up with your opinions about the current administration, or kids today, etc.

Soon after being brought on at WOLZ Oldies, it morphed into an Adult Contemporary going progressively softer over the next few years. Less and less of the 60's Motown or British Invasion groups over time, becoming the Billy Joel/Elton John/Michael Bolton station you take to work with you and all that good stuff.

WOLZ is one of four stations in the iHeartRadio cluster (it was ClearChannel when I worked for them), and features wonderful equipment and studios.