NBA Ratings Continue to Struggle...WHY?

The most recent report for NBA television ratings was released. While NBA ratings are up double-digits in certain timeslots...it's important to put the numbers into perspective. We reveal and react to recent NBA ratings.

Instead of comparing ratings to 2020 and 2021...we compare recent NBA ratings to the ratings from the past ten years. We also compare NBA ratings to college basketball and the WWE. 

We discuss a couple of reasons why NBA ratings continue to struggle...and what they could do to draw and sustain a larger audience.