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The late great UCLA basketball coach, John Wooden, one of the winningest coaches of all time, didn't emphasize winning. He emphasized process, learning techniques, playing together as a team, respect for teammates and much more. Wooden enjoyed teaching at practices more than the games. He didn't focus on other team, just what his team was doing and what they could control.
He said he didn't pay much attention to the scoreboard during the game. So one of the winningest coaches ever, considered by many to be the greatest coach ever in any sport, did not emphasize winning. Who woulda thunk.
It seems like winning means everything to so many. Just what is winning? It's points on the scoreboard. Yes, I enjoy supporting winning teams as well, but so many are obsessed by winning. Winning is the end result of doing things the right way.
So many lives are so invested in winning. It means so much to them. Yes, professional teams have to win or changes will be made. It is a business, To get customers, teams have to win. No problem with that, but again winning comes about by doing things properly in practice. It seems that is what should be enjoyed, but of course most fans don't see practice, but only the end result.
Without ruining fun for people, it can be hoped that there will be a better perspective on winning by the masses that are obsessed by it.
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