Name: Heuristics and consumer choice
Uploaded: 2021-11-02T21:22:40+00:00
Duration: 55 min 13 s
Description: How do consumers choose what to purchase when they're facing more options than they are capable of considering? They use heuristics - shortcuts - to make up for their missing information.

3 years ago

How do consumers choose what to purchase when they're facing more options than they are capable of considering? They use heuristics - shortcuts - to make up for their missing information.

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Heuristics and consumer choice

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Heuristics and consumer choice

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