Superbowl Ratings Lead-In Not Enough to Save Struggling Olympics

NBC and the NFL couldn't be happier with the Superbowl ratings. The Superbowl on NBC Sunday night set a massive viewership number...leading to increased potential viewership for the Winter Olympics.

Although ratings for the Winter Olympics set a four-year high...when put into perspective Olympics ratings were still not good for NBC. We reveal ratings for the Superbowl...as well as ratings for the Olympics Sunday night on NBC.

We compare our affinity to sports to personal relationships...and explain how the International Olympic Committee has been ignoring their audience for years. Causing millions to turn away from the Olympics.