4 years ago

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All golfers have had those days when their putting stroke feels completely off. What they’re feeling is torque — the twisting of the putter head — and it’s the enemy of consistent putting.

Lie Angle Balance (L.A.B.) is a patented technology we developed that simplifies putting. It eliminates torque from the design of a putter, giving all golfers the ability to consistently repeat their stroke — especially when the pressure is on.

Whether you’re a great putter or a golfer who frets every 5-footer, our putters and grips will help you become a better putter. That means lower scores… and more bragging rights.

B.2
ALL THE FEELS… NONE OF THE TORQUE
B.2 looks like golf history and feels like melted butter on a stick. Its design is inspired by the timeless Bullseye putter we all remember fondly — maybe from Johnny Miller’s 63 in at Oakmont, quite possibly from grandpa’s basement, probably from your local putt-putt.

What makes it totally different (and light-years better) is the addition of Lie Angle Balance (L.A.B.) Technology. With B.2, you won’t be fighting the twisting and torquing and twitching you’re used to feeling from your blade. It’s smooth sailing back and through.

PRESS GRIPS
WE ALWAYS PRESS… AND SO SHOULD YOU
Press Grips are created with our built-in Forward Press Technology, which pre-sets the ideal shaft lean at address and makes it instinctive for golfers to hit up through impact and create a pure end-over-end roll.

They’re available in two different tilts (1.5 degrees and 3 degrees) to help golfers dial in the right amount of forward press for their putter and stroke, as well multiple shapes and constructions to suit a wide range of feel and weight preferences.

B.2 feels like surfing on rainbows and frolicking with puppies in a golden meadow. And while we can’t promise a general sense of immortality over 4-footers, those are the notes we’re currently tasting.

For the past 24 years, David Edel has been revolutionizing golf club design and the fitting process for everyone from the likes of Bryson DeChambeau, to club golfers the world wide.

In this first installation, we sit down with the company’s founder, David Edel at his shop in Austin, Texas to learn more about the man, myth and legend.

David grew up in Reedsport, Oregon and came to golf later in life than a lot of good players. Growing up he played the traditional masculine sports of track, basketball and football. Until he was 15, he played golf casually with his father, but never took the game too seriously. That summer, he went to visit his grandparents in Carmel, California. Curiosity got the best of him and started hitting 3-woods in their backyard, which happened to be a long par 3. From that moment on, he said “wow, I want to play golf.”

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