Working with Product Managers

Our relationships with product management is one of the most important relationships we can have as Sales Engineers.

Product Managers often told me that we are their customers. They want to sell us on a new feature or tech so we can go sell it to our customers. However PMs and SEs have a symbiotic relationships. PMs want us to go out there and sell the features that they are adding to a product, and SEs want PMs to add specific features so they can go sell it to their customers.

I discuss with Dustin how he works with PMs to support his customers.

Full show: https://wethesalesengineers.com/show205